Northleaf Capital partnered with Pixels& to develop the brand identity and visual system for its Venture & Growth AGM, an annual gathering designed to convene founders, institutional partners, and high-net-worth investors within its innovation ecosystem.

The objective was to strike a careful balance: professional and premium, yet more relaxed and tech-forward than a traditional private markets conference.

Hosted at the Globe and Mail Centre, the venue’s bright, modern architecture informed the creative direction. The branding embraced a clean, contemporary aesthetic with sophisticated typography, refined colour blocking, and subtle motion-inspired graphics that reflected growth and momentum. The visual system was designed to feel open and progressive, mirroring both the space and the forward-looking companies in attendance.

Agency: Pixels and Pencils Creative Direction Inc.